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Bond-building brand aims to redefine hair health with a new brand identity as well as a longevity treatment.
March 3, 2025
By: Lianna Albrizio
Associate Editor
Olaplex Holdings, Inc. is entering a new chapter rooted in its legacy of category-creating science and inspired by the creativity and passion of professional stylists. Born in the lab, Olaplex has spent the last decade redefining hair health from the inside out with its Complete Bond Technology, renowned for its ability to repair hair’s bonds. “From day one, Olaplex has built bonds and broken barriers,” said Amanda Baldwin, CEO of Olaplex. “This new chapter is about...
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